The blog
Notes on running outbound
What worked, what didn't, and why — written as I learn it, not cleaned up after the fact.
How to price yourself as a GTM engineer (and stop caving when clients push back)
Most GTM engineers quote $1,000 and walk away with $300. Here's why that happens, what the market actually pays, and how to hold your number.
GTMFreelancingPricing
August 27, 2026
4 min read
What a GTM engineer actually does (and how to hire a good one)
I get asked what a GTM engineer is almost every week. Here's the plain version, how the job works day to day, and what to look for if you're hiring one.
GTMHiring
August 21, 2026
4 min read
The outbound numbers nobody shows you
Reply rate is a vanity metric until you break it down by list, by angle, and by week. Here's how I actually read a campaign.
OutboundData
August 20, 2026
2 min read