Notes from theoutbound trenches.
What I learn running real campaigns — deliverability, Clay, copy and reply automation. No theory, just what worked.
Everything else.
Clay Workflows vs tables: how to decide what to move
Clay Workflows is in beta for all users. Here is a practical way to decide which builds belong in a workflow, which stay in a table, and what to test first.
Clay · 4 min readClay Sculpt 2026: what changes for outbound operators
Clay's Sculpt launches on 8 October: Workflows in beta, an agent-first builder in early access, an Inbound SDR Agent in preview. What each means for your week.
Clay · 4 min readClay Functions replace Recipes: what changed
Clay's changelog says Functions, released 21 September, replace the older Recipes and column templates. What that means and how I would organise a library.
Clay · 4 min readWhat a 20-minute Clay build teaches (Clay Cup 2026)
Clay Cup rounds gave competitors 20 minutes to read a GTM problem, build in Clay and prove it works. Here is what I take from that format, and how to practise it.
Outbound · 4 min readHow to qualify inbound leads with AI | Score, route and answer hot ones the same day
Inbound leads are not equal, and treating them that way wastes your best hour. Here is how to enrich every form fill, score it, and route hot leads to a call the same day, with the failure cases I hit along the way.
Outbound · 4 min readJob postings as a buying signal | How to find companies that are about to need outbound
A company hiring its first SDR is telling you outbound is a priority right now. Here is how to turn job postings into a prospect list, and how to write to the right person without sounding like a scraper.
One real campaign breakdown. Every week.
Numbers, screenshots and what I’d change. No spam, unsubscribe any time.